NYT Analysis of Presidential Campaign Ads

By candidatousa

This item is from our Daily Update, which you can read in its entirety here.

Ad Watch

The New York Times today published an analysis of terms that appear frequently in campaign advertising by the various presidential candidates. A review of that data shows frequent mentions of immigration and related terms by four Republican candidates. In contrast, Congressman Ron Paul, Senator John McCain and all of the Democratic candidates made few, if any, mentions of the topic in their advertising, according to the same data.

Giuliani
Total number of ads – 2,676
Total mentions of the word “English” – 1,368
Total mentions of the word “Immigration” – 912

Huckabee
Total number of ads – 1985
Total mentions of the word “Amnesty” – 426
Total mentions of the word “Border – 1065

Romney
Total number of ads – 24, 189
Total mentions of the word “Borders” – 3,654
Total mentions of the word “Illegal” – 12,169
Total mentions of the word “Immigration” – 11,871

Thompson
Total Ads – 1,964
Total mentions of the word “Amnesty” – 636
Total mentions of the word “Borders” – 1,068
Total mentions of the word “Illegal” – 636
Total mentions of the word “Immigration” – 636

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