Senator Barack Obama’s Monday appearance as part of the MySpace and MTV Presidential Candidate Dialogue Series will be simulcast in Spanish at LaVibra.com. This is the second such presentation by the ImpreMedia-owned website with the first featuring John Edwards. The simulcast has been extensively promoted in the ImpreMedia stable of newspapers, which include El Diario/La Prensa in New York, La Raza in Chicago and La Opinión in Los Angeles.
Arturo Durán CEO of ImpreMedia LLC said the simulcast was only one of the company’s various efforts to mobilize Hispanic voters
Asked if these efforts had led to any political advertising, Duran responded there had been expressions of interest but nothing definitive yet. That said, there’s been a lot more interest than during the previous presidential elections. And, Duran considers this a hopeful sign that the candidates are taking Hispanic voters more seriously, “There’s a direct relationship between what the candidates spend on advertising to reaching certain targets and the interest they have in those audience segments.”
Tags: Obama
